About

Hygia's Blue

The origin of the name

HYGIA’S BLUE

The name Hygia’s Blue comes from Greek mythology. In ancient Greece, Hygia was the goddess of health, cleanliness, and hygiene—daughter of Asclepius, the god of medicine, and granddaughter of Apollo.

Blue represents one of nature’s most calming and powerful colors. It’s found in the sky, the ocean, and even in flowers and animals. For many, blue brings a sense of peace, serenity, and balance.

Together, Hygia (symbolizing health) and Blue (a nod to nature and tranquility) inspired the name of our brand—Hygia’s Blue.

All of our products are 100% vegan, made with clean, natural ingredients that work in harmony to support both beauty and wellness.

Where It All Began

When I first moved to New York, I started experiencing a series of health issues—acne, hormonal imbalances, allergies, thyroid problems, changes in skin texture, melasma, and dandruff—all worsened by stress and a fast-paced lifestyle.

That led me to take a closer look at everything I was putting on and into my body—my skincare, my diet, and my daily habits. I also realized I wasn’t alone—so many women were going through the same thing. The more I researched, the more I noticed how many conventional products contained harmful ingredients or made things worse over time. It felt like every time I tried to solve one issue, another would pop up. My skin never felt truly healthy, and my self-esteem took a hit.

Then I started looking for alternative products that were clean, but it was not easy because of the lack of clarity of many companies and also doing stress management, through relaxation and meditation.

So, I started searching for cleaner alternatives—but it wasn’t easy. Many brands lacked transparency, and finding trustworthy options was a challenge. At the same time, I began practicing stress management through relaxation and meditation, which had a visible, positive impact on my skin and overall well-being. That’s when it all clicked.

I found a way to access deep relaxation quickly and consistently, and I knew I wanted to help others do the same. That’s how Hygia’s Blue was born—a brand that combines safe, natural skincare with tools that support stress relief and mindfulness, helping you feel good inside and out. Our products and purpose-driven messaging aim to shape a future where beauty, stress management, and sustainability naturally go hand in hand.

Founder’s

Story

Hi, I’m Alexsandra! I’m originally from Brazil and now living in New York, blending my background in marketing and fashion with a deep passion for clean beauty and conscious living. I created Hygia’s Blue to offer high-quality, natural, and 100% vegan products that care for your well-being—and help you reconnect with your most authentic self.

At the heart of this brand is the belief that true beauty comes from feeling good in your skin. It’s about health, self-esteem, diversity, and the incredible power of nature.